Swiss Watch Exports Rise, But Not to U.S.

In September, Swiss watch exports continued their ongoing recovery, though sales to the United States remained weak.

According to statistics provided by the Federation of the Swiss Watch Industry (FHS), overall watch exports rose 3.7 percent to 1.8 billion Swiss francs (approximately $1.817 billion) during September. However, watch shipments to the United States fell 0.6 percent over the month.

Singapore and Hong Kong both posted strong gains, with sales rising 89.6 percent and 13.7 percent respectively.

The weakest part of the business was the low end. Watches priced less than 200 Swiss francs (export price) saw sales fall 18.5 percent versus last year. By contrast, timepieces priced between 200 and 3,000 Swiss francs saw slight growth while sales of items costing over 3,000 Swiss francs soared 8 percent.

This is the fifth month in a row overall Swiss watch exports have risen and the sixth month this year they have increased, following a prolonged decline in sales that lasted over a year.

JCK News Director


  • Shiv C

    I see if falling big time unless the bosses keep discounting it themselves and sell it to online retailers. They started this trend. Most well to do retailers biz knows most swiss brands are being sold online for the wholesale price they are actually buying it for. lol.

    There is no more confusion anymore if these were duplicates, refurb. Most are aware these are original brand new watches sold by company heads much much much cheaper than to retailers. I feel it is slowly time for retailers to get out of swiss watches known to do that.

    I recently saw the likes of Tag on Best buy website next to Bulova Caravelle discounted heavily.