For four days last month, buyers and manufacturers representing the most elite Swiss Watch brands came together at the Venetian Hotel Resort & Casino for the fourth Annual Swiss Watch by JCK. This event, produced by JCK Events in conjunction with Kaiser Time, offered jewelry retailers a convenient location to shop for high end watches in a beautiful and upscale setting.
The industry’s elite retailers had the opportunity to schedule appointments to view the latest collections from Baume & Mercier, Bulgari, Corum, Concord, Christian Dior, Dunhill, Ebel, Girard Perregaux, Gucci, Hermes, IWC, Mont Blanc, Porsche Design, Piaget, Swatch Group, Tag Heuer, Ulysse Nardin and Zenith in a private and exclusive setting. The overall response from the exhibitors was reportedly favorable.
“Baume & Mercier benefited from the convenience and location of our suite this year at JCK,” said Rudy Chavez President of Baume & Mercier. “This translated into record attendance and sales.”
Racqual Hohler, West Coast Sales Manager for Hermes added, “We wrote orders with every retailer we saw and met with many prospective accounts as well. The secured floor made it convenient for the retailers to see all watch companies in one place.”
Retailers from around the world arranged appointments including executives from Ben Bridge Jeweler Inc.; London Jewelers/Udell Jewelers, Inc.; Lux Bond & Green Inc.; and Tourneau, Inc.
“We didn’t have to leave the premise, the coordination of where the vendors are, was all very effective and communicated properly. Our time is very crucial, and the fact that everything is properly organized was perfect for the retailers,” said Aida Alvarez, senior vice president of Merchandising, Birks & Mayors Jewelers.