Swarovski During Fashion Week

Some of the fashion world’s rising stars got a boost this
week in the form of glittering Swarovski crystals. During
Mercedes-Benz Fashion Week, the crystal maker chose to support designers Prabal
Gurung and Juan Carlos Obando in building their new collections for
spring/summer 2011.

As a result, both designers incorporated Swarovski crystals
into their collections, demonstrating the material’s vast possibilities in
design of all kinds. (Coverage of the shows and exclusive content is now
available to view at Swarovski.tv.)

For more than 10 years, Swarovski has worked with
international talent like Erdem, Marios Schwab, Holly Fulton, Mark Fast,
Michael Van der Ham, Richard Nicoll, and others to produce inspiring runway
visions. Collaborating with Gurung and Obando was the next step in this plan.



A Prabal Gurung design with Swarovski crystal accents during
Mercedes-Benz Fashion Week in New York

Gurung’s handiwork dusted with Swarovski crystals

A Juan Carlos Obando dress with Swarovski accents

Obando garment with Swarovski

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