Alex and Ani Hosts “Mystic Mobile” Pop-Up
Alex and Ani hosted a three-day pop-up in New York City over the past weekend, featuring a renovated Airstream trailer offering a “wellness experience on wheels.”
Dubbed the “Mystic Mobile,” the no-cost event took guests through a process to find their special symbol, which was gifted to them in bangle form along with crystals and an Alex and Ani sticker, all packed in a “soul sachet.” The brand awareness campaign also offered meditation pods for guests to momentarily escape the rush of the city.
For more information on Alex and Ani, visit alexandani.com.
Angelica Collection Looks to Lessen Carbon Footprint
Jewelry brand Angelica Collection is aiming to lessen its carbon footprint through the use of recyclable metals for all of its jewelry, the majority of which is manufactured in the U.S.
“Our goal is to be a company that not only cares about our product and consumers, but also cares about the world,” said vice president Phillip Maroof, in a press release. “We want to give back on all fronts and are constantly looking for ways to improve the lives of others.”
The company, which has also partnered with Generation Rescue, a nonprofit dedicated to improving the quality of life for children with autism, sells a number of other charitable pieces supporting military personnel, law enforcement, and breast cancer awareness. For information and to see the bracelets, visit angelicacollection.com.