Supplier News: Week of June 19

Uneek Releases Fall/Winter 2017 Lookbook

Los Angeles–based jeweler Uneek Jewelry has announced the release of its new season lookbook, featuring more than 60 styles including one-of-a-kind pieces and jewelry that debuted in Las Vegas.

“We got such incredible feedback for the first lookbook—from retail partners, media partners, and consumers alike—so we knew the follow-up had to be really, really strong,” said director of marketing Angelo dela Cruz in a press release. “You know a lookbook is successful when, aside from just being pretty, it serves as a line sheet to help buyers make effective purchasing decisions. Happy to report that our lookbook did just that at the shows!”

To view the lookbook, visit

Kassoy Debuts New Product Catalog

Industry supplier Kassoy has released its latest catalog, newly redesigned and featuring 128 pages of gemological tools, testing and measuring equipment, custom showcase, jewelry labels, and other retail essentials.

“This new catalog is the culmination of our recent efforts to restructure and refocus to better suit the needs of the jewelry industry,” said Kassoy CEO Hans E.R. Bosch, in a press release. “Each product category features carefully selected, high-quality items and an option for any budget.”

To request a print version of the catalog, call (800) 452-7769, and visit for the online version.

Sift App Receives $1.5 Million in Funding

Sift, a free app that focuses on providing comprehensive information on credit card benefits, has announced that it received $1.5 million in seed round funding and has publicly released its product on the app store for iOS.

Developed by ex-Microsoft employee Abhinav Dubey and Janne Salminen, along with Ramesh Varma, Sift promises to provide “comprehensive coverage for hidden benefits, including price adjustment refunds, extended warranties, and return protection, for 90 percent of all credit cards in the United States.” The app has reportedly garnered investments from Rare Earth Jewels’ Sabin Choksi, Aniket Parikh of Terra Cor, Jewelmark president Siraj Shah, Rosy Blue president Dipu Mehta, KR Gems CEO Kalpesh Jhaveri, and Galaxy CEO Kushal Sacheti.

Sift is programmed to automatically analyze credit card policies and file claims on behalf of users, as well as to offer automated price protection, damage and theft protection, free extended warranties, and extended return protection. “In our beta testing, we have saved users hundreds of thousands of dollars and estimate users get back 5 percent of their spend,” said cofounder Dubey, in a press release.

For more information on the app, visit


William Noble Launches Online Shop

Texas jeweler William Noble has announced that it will now sell its goods online, in addition to its storefront in Dallas’ Highland Park Village.

While the jeweler sells one-of-a-kind, heirloom jewelry at all price points, online sales will focus on pieces priced below $10,000, and primarily in the $1,000 to $2,000 range. Spurred by the recent growth in online shopping for luxury goods, the online shop seeks to expand the brand’s reach to a nationwide audience, while appealing to a broader range of generations.

“While our showroom will continue to be a special destination for people to visit, explore beautiful jewelry, and enjoy the discreet and warm service of our expert staff, we think it’s important to also offer the convenience and time-saving experience of an online shopping trip,” said founder Bill Noble, in a press release.

In addition to the new online experience, William Noble has extended its moving sale, with prices coming in at 30 to 60 percent off. The sale comes as the jeweler prepares to temporarily move locations while its current building is remodeled.

For more information, visit


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