Natural Diamond Council Introduces Partner Program for Jewelry Retailers
The Natural Diamond Council (NDC) announced the debut of its Official Partner Program for retail jewelers, developed to support the diamond industry and enable its partners to advance the desirability of diamonds.
As official partners, retailers will have access to multimedia advertising, a customized digital asset toolkit, Only Natural Diamonds non-campaign social media assets, and interactive educational resources. The NDC has been publishing digital content under the Only Natural Diamonds name since its rebrand in June 2020.
“There is symbiosis because we share the same philosophy in strengthening the emotional and ethical values of natural diamonds,” said NDC CEO David Kellie in a statement. “We’ll be able to leverage Only Natural Diamonds and work together through the Official Partner Program in developing assets with premium positioning to ensure the modern diamond dream is broadly visible. As we continue working under a new context where the need for digital content continues to rise, it has become apparent there is an opportunity to collaborate and share resources with diamond jewelry retailers across the U.S.”
Retailers already reportedly engaged with the program include London Jewelers, Lux Bond & Green, Days Jewelers, and Walters & Hogsett Jewelers. The first installment of co-op assets will debut in the spring. For more information, visit ndcofficialpartners.com.
Bangkok Gems & Jewelry Fair to Go Virtual in May
Thailand’s Department of International Trade Promotion (DITP) has announced that the 66th Bangkok Gems & Jewelry Fair has moved from an in-person event, scheduled for this month, to a virtual trade fair held in May.
The DITP made the announcement after closely monitoring the COVID-19 pandemic, and noted that the 67th annual Bangkok Gems & Jewelry Fair is being planned as a hybrid event, from Sept. 11–15.
For more information on the coming events, visit bkkgems.com.
Zillion Names Recipient of Zillion Women in STEM Scholarship
Personal jewelry insurance company Zillion has named the recipient of its Zillion Women in STEM Scholarship: Kaylin Moss, a computer scientist major at Marist College.
The academic scholarship was designed to cover part of the tuition costs for a female student majoring in a STEM (science, technology, engineering, and math) field at an accredited college or university in the United States.
“At Zillion, our success is due to our innovative team. We’ve seen firsthand the benefits of having diversity within our organization with women representing a large percentage of our engineering team,” said Adam Black, Zillion’s managing director, in a statement. “We are thrilled to award this year’s Zillion Women in STEM Scholarship to Ms. Moss, and are impressed and encouraged by her achievements in STEM both at school and beyond the classroom.”
For more information, visit myzillion.com.
Top: Lux Bond & Green’s Only Natural Diamonds ad (image courtesy of NDC)
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