Supplier News: Week of May 7

Bellarri Unveils New Ad Campaign 

This month, Scottsdale, Ariz.-based Bellarri bows its new TV and print ad campaign to introduce the company’s new collections, Tango, Malibu, and Madame Butterfly. The new lines use rich tourmaline, cool topaz, and sapphire accents. The campaign’s theme, “Bellarri… Moving Fashion Forward,” will be featured in both industry and consumer publications as well as on domestic and international cable outlets. The campaign will also be available to all Bellarri retailers and will be tailored to each store’s needs and demographics. The campaign launches alongside the new interactive Bellarri website.

Agency Squid collaborates with AGTA

Minneapolis-based consultancy firm Agency Squid has collaborated with the American Gem Trade Association to push awareness of colored gemstones. To cater to the industry that has seen a younger audience look beyond diamonds to responsibly sourced gems, the agency came up with the AGTA “Add More Color to Your Life” campaign. It illustrates colored stones picked from the earth and sea and highlights their versatility and how people wear them. Emeralds, topaz, amethyst, opals, pearls, sapphires, and rubies are just some of the gems featured in the campaign. To view the video, click here.

AGTA Add More Color ad

AGTA’s “Add More Color to Your Life” ad campaign

Kameleon creates a Lotus collection Mother’s Day gift set

Halifax, Nova Scotia–based JewelPop has created a Lotus collection Mother’s Day gift set for its Kameleon Interchangeable Jewelry brand. The set includes a lotus flower pendant, two Murano glass “pops” (or jewels that can literally pop into any of Kameleon’s sterling silver rings, pendants, bracelets, and watches), a pink Lotus “pop,” a blue lotus “pop,” as well as free lotus flower earrings. “This gorgeous gift set was inspired by the lotus flower,” said Brenda Wilson, JewelPop president. “This beautiful flower is a symbol of strength, grace, and resilience. We feel it is the perfect symbol of motherhood and our customers agree; the gift set has received an overwhelming response so far.” The set, $116, is now available at retailers in Canada and the U.S. as well as the brand-new Kameleon website.

Kameleon Lotus gift set

Lotus collection Mother’s Day gift set made in sterling silver and Murano glass

Top: Bellarri’s new ad campaign

Kristin Young is writing Supplier News while Brittany Siminitz is on maternity leave.

Kristin Young

JCK Magazine Contributor