Imagine Bridal to Introduce New Designs at Centurion

Jeweler Imagine Bridal will be unveiling a new collection at the Centurion Jewelry Show in Scottsdale, Ariz., which opened on Saturday.

Named Petite Completes, the new collection is said to feature finished, complete engagement rings, set with oval, pear, marquise, and emerald-cut diamond center stones, available in 14k and 18k gold and platinum. The suggested retail prices start at $2,999.

“We know retailers are seeing bridal customers who are looking for the complete ring-shopping experience,” said Imagine Bridal president, Brian Hakimian, in a statement. “We also know how some fancy stones are making a huge comeback. We are always looking to provide product fulfilling what customers are searching for and what will sell well within the retail environment. The Petite Completes fits that bill and will help close more sales for our retail partners.”

See the new collection at Centurion, which runs through Jan. 30, at the Imagine Bridal booth, Salon 507. For more information, visit imaginebridal.com and centurionjewelry.com.

A. Jaffe Partners With Fire & Ice Diamonds

Bridal jeweler A. Jaffe is entering into a strategic partnership with Fire & Ice Diamonds, the company announced recently. A. Jaffe will be the exclusive manufacturer of all Fire & Ice jewelry, as well as a strategic partner. Jewelry designer Katherine Rosenberg will design for the Fire & Ice and A. Jaffe collections.

“A. Jaffe is the only brand that meets the impeccable Fire & Ice standards in customer service and artisanal quality,” said Fire & Ice president Bart Marks in a statement . “In addition, the brand is AGS-certified and its factory is RJC-compliant, both of which are important for our sourcing practices.”

In addition to the partnership, A. Jaffe has declared that it will heavily invest in its own business growth this year, with attention to new customization technology, a try-it-on feature, and partnerships with Instagram influencers to come.

A. Jaffe and Fire & Ice will be presenting at CBG in Orlando, Fla., which runs Jan. 28–30, and at Centurion in Scottsdale, Ariz., which runs through Jan. 30 as well. For more information, visit ajaffe.com and fireandicediamonds.com.

Top: Imagine Bridal’s Petite Completes collection

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