Lo Huang, Super Bell Jewelry chief executive officer, said he has formed a coalition manufacturers, distributors, designers, and global consumer brands to create a new supply chain, called La Vie Premium. Jewelry categories will include diamonds, gold, platinum, silver, colored gemstones, and watches.

“I have decided to take a leadership role by beginning to gather the finest of our industry to work with me on this project,” said Lo Huang, Super Bell CEO and La Vie Premium spokesperson. “The La Vie Group is being formed in reaction to the sweeping changes occurring in our industry. More than ever we recognize that there is strength in numbers and dynamic change is needed now”

Huang founded Super Bell, a manufacturing and distribution operation servicing more than 4,000 independent retail doors worldwide.

“My vision is to selectively search for new supply relationships, brands and designers to align with our group, and collectively lead the industry in a positive direction,” Huang said. “There is market share to capture and opportunities to create together.”

La Vie Premium is inviting retailers to visit the La Vie Salon at the Hong Kong International Jewellery Show, March 4-8, Hong Kong Convention and Exhibition Center, Hall 1, Room 203. La Vie will preview its collection in North America at the JCK International Jewelry Show in Las Vegas May 30-June 2, Level 1, Booth 45001. La Vie Premium will officially launch the La Vie Collection to the worldwide jewelry market in the new Premier Pavilion, Sept. 23-27 at the Hong Kong Jewellery and Watch Show.

JCK