Stuller, Inc. recently launched three electronic customization programs to help retail jewelers generate sales utilizing the DTC Sightholder’s vast diamond inventory. 

Stuller’s first three digital programs include: The Virtual Diamond Selector, the Custom Stud Earring Selector, both of which are web-browser based, and a Bridal Jewelry Customization application.

“These affordable programs give retailers the ability to sell customized jewelry with no inventory cost,” said Bob Cox, Stuller executive vice president of sales. 

The Virtual Diamond Selector program allows jewelers to work with their customers in searching Stuller’s large diamond inventory, which currently has 10,711 diamonds, to find their right stone. The retailer can search with the consumer by size, by shape, or by color. The site’s main appeal is its functionality as it contains the entire Stuller diamond showcase at your fingertips.

“This program is the key to providing an exceptional shopping experience for busy retailers,” says Stanley Zale, business vice president of diamonds. “It saves time, lowers costs, and provides an optimal on-line shopping interaction for both retailers and their customers.”

Stuller’s Custom Stud Earring program allows retailers to build a pair of diamond stud earrings as desired by their customers. The program’s allows retailers to search Stuller’s inventory and choose the setting, post style, and matching back.

In addition, Stuller plans to introduce is the Bridal Jewelry Customization Program, which will allow retailers and their customers to use Stuller’s virtual inventory to help them find a match in your store.

JCK