If you’ve been watching the runways of NYFW 2019 to catch a glimpse of some epic jewelry looks, there’s no way you could possibly be disappointed.
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BTS #bronxandbanco Summer2020 at NYFW Styled by @arnoldmilfort Hair by @christopherhannasydney @lorealpro @lorealproeducationus @seamless1 Makeup by @makeupprostore Tan @sttropeztan Handbags by @vaniaanddavid Hats by @christianrebely Models @nictrunfio @kyla.shay @_karinavilla Photo by @sonnyphotos
Image via: @bronxandbanco
Jewelry seems to have been a huge focal point in many of this year’s shows, with styles such as hoops—chic gold huggies at Jason Wu, extra large neon knockouts at Jeremy Scott—and statement necklaces, such as the Southwest-inspired pieces at Bronx and Banco to the golden confections at Pyer Moss.
One of the splashiest styles to dominate the runways, however, was the humble chain, an item you most likely already have in your store in various forms, just waiting for a wave of fresh perspective.
Indeed, varied perspectives on the chain were abundant during fashion week. There was something incredible everywhere you looked.
Image via: @victoriahayescollection
Victoria Hayes piled on thick layers of Swarovski chain necklaces in silver, dangling colored gems like raindrops in black and blue, while Laurence & Chico dangled a line of chains from the ears of some of their models; on others, ginormous chains served as adornment and to anchor bags and hats.
Image via: @area
I Love Pretty had models sashaying down the runway in chain-adorned belts and bags, and some of its creations incorporated chains into the design. The New York–based Area had everyone talking with its amazing adornments, not only with its nameplate chains gracing models in heaping swaths, but for its crystal-accented fringe-style chains glued to some of their faces.
While the chain-link style seems to be the hit of the party, don’t hesitate to spotlight all manner of chains in your store, taking a maximalist approach by piling them all together on one (maybe two) mega displays. Show your customers how you can create a major look by layering styles in all widths, lengths, and materials, giving them a chance to play with your stock and create their own neck parties.
That’s if you want to embody the runways, which are always open to your own interpretation. For a more reasonable, everyday look, group a lineup of slender, sparkling chain necklaces together, or even just show how a single strand can have an impact on anyone’s ensemble. Wrap a necklace around a wrist several times. Bring out your chain-link wristbands for watches.
And then, of course, stock something new. Seek fringed earrings dangling with chain-like rows, dotted with gemstones or without (diamond-cut chains give off plenty of sparkle without the cost, for a budget-friendly offering).
Most retail stores aren’t strangers to chain jewelry—it’s an enduring style that is most often stocked in some capacity—but this time around, it’s gaining attention for its part in building statement-making looks. Take advantage just in time for the holiday season!
Top: One-of-a-kind Trigon necklace in 18k yellow gold and oxidized silver with 0.1 ct. t.w. diamonds, $4,565; Sarah Graham MetalsmithingFollow JCK on Instagram: @jckmagazine
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