Speidel Inc., the U.S. firm renowned for its watch bands and bracelets, has launched its own line of timepieces. Targeted at jewelers, Speidel Watches, unveiled this summer, retail from $24.95 to $59.95.
Based on market research, says Speidel president Jeffrey R. Massotti, “We saw a void for the independent jeweler in the branded watch market for watches in that price range.” Also, “watches complement our existing product line, and are a natural extension.”
The East Providence, R.I., company says it has already placed its new watch line in more than 1,000 jewelry stores, out of its client base of more 5,000. The stainless steel watches come in 42 classic, sport and fashion styles for men and women. Pocket watches will be added before year’s end, and additional fashion-oriented timepieces for ladies early next year.
The watches are produced for Speidel by a well-known watch supplier and have Japanese quartz movements, mineral glass crystals, engraveable case backs, water resistant cases, Speidel’s custom-fit watch attachments, and a two-year warranty.
Founded in 1904, Speidel is owned by Hirsch AG, a leading watch band producer headquartered in Austria.