South Dakota Gold Co. and Shube’s Inc. merged their companies under the new name of Dakota West. The Hoeweler Group of Cincinnati, Ohio, maintains ownership.
Company president Brandon Keyser said that the new merger will combine the leadership and outstanding customer service of South Dakota Gold with the fashion and design capabilities of Shube’s, leading to greater manufacturing efficiency, marketing strength, and wider market penetration.
South Dakota Gold will maintain its manufacturing facility in Rapid City, S.D. All other other brands within the new company will be located in its new Dakota West headquarters in Albuquerque, N.M.