Social Networking

A recent survey of CEO’s reported that over twenty percent of the executives had conducted Internet searches via MySpace, Facebook or Google before hiring job candidates. However, executive participation in the social networking sites remains low, with only 4 percent participating in MySpace and 1 percent in Second Life. Wikipedia lists over 150 social networks and there seem to be new ones entering into the space all the time . . . and those are just the ones listed presented in the English language. More and more companies are now seeing the advantages of posting sites on social networks. The cost is relatively low and the exposure can be truly eye-opening. The key is to have relevant information to share with your community . . . the same criteria for a web site.

How are you using social networking to help you manage and build your business?