Smithsonian and QVC Announce New Jewelry Line



The Smithsonian Institution and QVC have entered into a licensing agreement to offer a jewelry collection based on objects in the National Gem and Mineral Collection, which is part of the National Museum of Natural History, according to a CNN report. The collection is scheduled to launch this fall.

According to the report, the jewelry will include earrings, rings, bracelets, pins and brooches, as well as replicas of pieces in the museum’s collection. This is the first time that the Smithsonian has entered into a relationship with a retailer to sell high-quality jewelry based on the museum’s collection.