6. Every Contact Must Be Relevant to Each Individual. Well educated consumers value suppliers based on their perceived total shopping experiences. Find opportunities to communicate with individual customers. Upcoming birthdays of loved ones, anniversaries and wish list items are easy examples. Use your customer contact management system to know which customers would appreciate learning about the arrival of a specific type of jewelry items. Use digital media to further educate jewelry customers about categories of jewelry they have a preference towards. Start sending mobile messages with very relevant product messages and offerings. Relevant and timely messages will keep your company, brand and jewelry products top of mind with many customers.