Silver Promotion Service Hires Ad Agency

The Silver Promotion Service, a division of the Silver Institute, announced on Sept. 14 that it had appointed Della Femina Rothschild Jeary & Partners as its new advertising agency.

The agency will try to brand anything 25 as a “silver event,” whether it’s a 25th anniversary, 25th birthday, or 25th reunion.

In a statement, SPS director Michael C. Barlerin noted he had worked with Jerry Della Famina at the World Gold Council and “couldn’t be happier about the opportunity to be working with Jerry again.”

Added Della Famina: “I so believe in the value of silver that on behalf of the agency, I have asked for our fee to be paid in silver.”

JCK News Director