The Shop.org annual summit, one of the world’s largest gatherings of multichannel retail executives, will welcome attendees Monday in preparation for two days of keynote speakers, breakout sessions, and roundtable discussions. The event will run till Wednesday at Mandalay Bay Resort and Casino in Las Vegas.

Keynote speakers include:

* Kelly Mooney, Resource Interactive, who will present, “The Open Brand: When Push Comes to Pull in a Web-Made World.”

* Donna Hoffman, Sloan Center for Internet Retailing, who will present, “The Evolution of Customer Experience: 10 Trends You Can’t Afford to Miss;” and

* David Weinberger , columnist, NPR Commentator, co-author of The Cluetrain Manifesto and author of Everything is Miscellaneous; He will speak on “The Power of the New Digital Disorder.”

Sessions will be broken out into four separate themes, including Web 2.0, search, merchandising for conversion and analytics. For each of the themes, Shop.org has designed the program to include sessions for both intermediate and advanced retailers.

The first day of the Summit will highlight specific tools and strategies for online retailers to take search marketing efforts to the next level, provide information on how to implement specific tools and features for increased conversion, and how to improve overall search performance and enhance search strategy. Day one will also feature a cutting-edge presentation from Web 2.0 visionaries who will highlight new developments and strategies in maximizing revenue potential from 2.0 tools. 

On Wednesday, the second day of the Summit, Shop.org will feature interactive “clinics” designed to bring multichannel and internet retailing experts into smaller settings to share actionable and tactical information on the most prevalent topics in eCommerce.

In addition, “The State of Retailing Online Part II” will be unveiled on Tuesday, and will be discussed in depth during a keynote on Wednesday by Forrester Research’s Sucharita Mulpuru. 

Shop.org is the network for retailers online. Its 600 members include the 10 largest retailers in the U.S. and 70 percent of the Internet Retailer Top 100 E-Retailers. Founded in 1996, Shop.org became a division of the National Retail Federation in 2001.

JCK