Ostbye can hit a price point and look that retailers respond to. Some 150 store owners have already ordered the simply designed and low-priced new She line of silver
jewelry featuring rhodium plating and a price range of $45–$250. The company “quietly debuted” pieces in Las Vegas this year, according to Sheila Johnson, merchandising manager. “She is a more fashion-forward line that’s price driven, and an everyday
classic with a little bit of an edge to it,” she tells JCK.
The collection features 84 styles of rings, pendants, earrings, and
bracelets in a mix of geometric shapes. Styles are shipping now, just in time for the holidays, and come with displays, brochures, and in-case signage. Minimum buy-in is 24 pieces. The tagline “She gets noticed” is an obvious play on the collection name and inspiration.
Oval Wave ring; $80
Leaf Outline earrings; $92
Round Woven earrings; $80
Oval Woven pendant; $88
Tapered Square earrings; $105
Ribbon band; $68