Seiko signs watch deal with Perry Ellis

Perry Ellis International has entered into a license agreement with SII Marketing International, a division of Seiko Instruments USA Inc., for the manufacture and domestic distribution of Perry Ellis men’s and women’s watches. The line of watches, called Perry Ellis Chronology, will be sold under the Perry Ellis, Perry Ellis Portfolio, and Perry Ellis America brands.

“This is an excellent opportunity for Perry Ellis to re-enter the marketplace in this product category,” said George Feldenkreis, chairman and CEO of Perry Ellis International. “We are also excited to partner with a company that is one of the leading watch companies in the world, a fashion and technology trendsetter.”

“The Perry Ellis brand’s new design direction brings exceptional opportunities to the market,” said Bob Baldocchi, senior vice president of sales and marketing for SII Marketing International. “We are confident that the Perry Ellis Chronology watch collection will exemplify the quality and value that the customer has come to know and trust from Perry Ellis.”

The watches will launch for Holiday 2004, and be distributed through department stores and jewelry stores.