Royal Asscher Opens First Flagship Store in Tokyo

Royal Asscher unveiled its first flagship
store in Japan on July 15, in cooperation with its Japanese partner Nagahori

The store is located on the famous Ginza Street in the center
of Tokyo and represents the company’s first flagship store in Asia. The company
also plans to open a flagship in China.

“It shows our total commitment to Japan in these difficult
times,” Edward Asscher, president of Royal Asscher, said in a statement. “We
have great respect for the solidarity and vigor the Japanese people have shown
to rebuild and overcome their predicament. We are thrilled to continue building
our relationship and being part of the most memorable moments of people’s lives.”

Photos courtesy of Royal Asscher

The interior of the store is decorated in white contrasting
with Royal Asscher’s signature blue and showcases a wide variety of Royal
Asscher diamond engagement rings and jewelry.

To commemorate the store’s opening, the firm created a Royal
Asscher diamond tiara containing a total of 10 carats of
diamonds set in platinum and valued at $385,000. The tiara will be loaned to brides
who purchase a Royal Asscher engagement ring in the Ginza store.