Rio Tinto Promotes Champagne Diamonds

Rio Tinto Diamonds has released its latest range of champagne diamond promotional materials.

“The new range of promotional materials is aimed at supporting the retailer, educating the consumer and opening up new distribution channels.” says Jean-Marc Lieberherr, head of Rio Tinto Diamonds NV, the Belgium-based company that sells the champagne diamonds from its Argyle mine in Australia’s isolated outback.

Rio Tinto Diamonds new material positions champagne diamond jewelry firmly with those consumers who like to express their individuality and appreciate the finer things in life, the company said in a statement. The brochure, sales training program, Web site, and other promotional material are aimed at showcasing the full color palette as well as communicating the versatility and accessibility of these very special gems.

Champagne diamonds from the Argyle mine are dated at several million years old, with the coloration due to stress on the crystal lattice structure as it was formed deep within the earth’s surface. The range of color, from light champagne to deep cognac, that is being embraced by jewelry designers.

“These diamonds mix and match perfectly, not only with each other but also with other colored diamonds, pearls and a variety of gemstones,” said Swiss jewelry designer Suzanne Syz.

Rio Tinto Diamonds US representative office is distributing the champagne diamond promotional materials as part of its charter to drive demand for this product category in the U.S. market. Jewelry manufacturers who are interested in developing and promoting champagne diamond collections are encouraged to contact Rio Tinto Diamond’s marketing team to learn how they can participate in this turn-key marketing initiative.