The company, which claims to be the world’s largest supplier of champagne diamonds, said that although it is not a new phenomenon, champagne diamonds are gaining cachet with high profile jewelry designers and diamond jewelry retailers around the world.
“The new range of promotional materials is aimed at supporting the retailer, educating the consumer, and opening up new distribution channels.” said Jean-Marc Lieberherr, head of Rio Tinto Diamonds NV, the Belgium based company that sells the champagne diamonds from its Argyle mine in Australia.
Rio Tinto Diamonds new material positions champagne diamond jewelry firmly with those consumers who like to express their individuality and appreciate the finer things in life. The brochure, sales training program, Web site, and other promotional material are aimed at showcasing the full color palette as well as communicating the versatility and accessibility of these very special gems.
Champagne diamonds from the Argyle mine are dated at several million years old, with the coloration due to stress on the crystal lattice structure as it was formed deep within the earth’s surface. Today it is this range of color from light champagne to deep cognac that is being embraced by jewelry designers for its timeless elegance.
“These diamonds mix and match perfectly, not only with each other but also with other colored diamonds, pearls and a variety of gemstones,” said Suzanne Syz, Swiss jewelry designer.
Rio Tinto Diamonds U.S. representative office is distributing the new champagne diamond promotional materials as part of its charter to drive demand for this product category in the all important US market. Jewelry manufacturers who are interested in developing and promoting champagne diamond collections are encouraged to contact Rio Tinto Diamond’s marketing team to learn how they can participate in this turn-key marketing initiative.
For further information, images, access to promotional materials, or the opportunity to meet with Rio Tinto Diamonds’ marketing team, contact:
Rio Tinto Diamonds US Representative Office
28 W44th Street
New York, NY 10036
Telephone: (1 646) 429 1624
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