Blue taxicabs. Blue subway passes. And even blue coffee carts. Holly Golightly would think she had died and gone to heaven.
On May 1, Tiffany & Co. began bathing select parts of Manhattan in its signature hue of robin’s-egg blue.
It’s part of an innovative, ambitious—and no doubt expensive—promotional campaign to promote the famed retailer’s new Paper Flowers collection, its first jewelry offering from new chief artistic officer, Reed Krakoff.
As part of the campaign, Tiffany’s signature shade will adorn select New York City taxicabs, which are generally yellow. Locals will also see the famed pastel color on certain coffee carts, which will hand out complimentary coffee and croissants. Some subway stations will hand out limited-edition Tiffany blue MetroCards (New York City subway passes).
Cabs parked outside Tiffany and Co.’s famed Fifth Avenue flagship that have been painted in the jeweler’s signature color (photo by Daniel Arnold)
Tiffany even covered a local bodega in its trademark blue hue, which sells paper flowers. (Real paper flowers, not the Tiffany-rendered version.)
A Tiffany blue bodega (photo by Daniel Arnold)
In addition, on May 3, a group of performers clad in—what else?—robin’s egg-blue danced in front of the brand New York City flagship to the retailer’s first recording, a remixed version of Henry Mancini’s Moon River, the theme to the 1961 classic Breakfast at Tiffany’s. The performance was broadcast on Facebook Live.
Here are some snapshots from the company’s Instagram account:
Image via: @tiffanyandco
Image via: @tiffanyandco
Top image via: @jingqingao
Follow JCK on Instagram: @jckmagazineFollow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine
