More than $14 billion has been spent online during the holiday season-to-date (Nov. 1 – Dec. 2), according to comScore Inc., a 17-percent gain year-over-year. More than $4 billion was spent online during the week ending Dec. 2, also a 17 percent gain year-over-year.
The heaviest online spending day of the season thus far remains Cyber Monday (Nov. 26) with $733 million in sales, according to the Reston, Va.-based firm which measures digital data. All figures exclude travel, auctions, and large corporate purchases.
“This most recent week started strong as consumers spent $733 million on Cyber Monday, which was followed by three consecutive days where spending surpassed $700 million,” said comScore Chairman Gian Fulgoni. “However, strong sales subsided towards the end of the week, eventually resulting in a 17-percent gain versus the corresponding time period last year—in line with the growth rates we’ve experienced for the season-to-date.”
Jewelry and watches did not show up among the top 10 categories for consumer online spending. Video games, consoles & accessories continues to be the hottest online retail category, rising 145 percent in November year-over-year, while furniture, appliances & equipment (up 45 percent) and sport & fitness (up 30 percent) are also performing well. Three of the most popular holiday season categories, toys, consumer electronics, and books & magazines, are each growing at 17 percent, coinciding with total online retail spending growth.Follow JCK on Instagram: @jckmagazine
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