ComScore, Inc. released retail e-commerce data for April 2008, which showed that the year-over-year growth rate rebounded to 15 percent, following an increase of just 9 percent in March. Further details on April’s retail e-commerce are as follows:
Retail E-Commerce Growth Rates
Excludes Auctions, Autos and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.
Month Y/Y Percent Change
“While the e-commerce growth rates in 2008 are softer than what we saw last year, it’s encouraging that April’s growth rate represented an increase from what was obviously a soft March for online consumer spending,” said Gian Fulgoni, chairman of the company, which measures digital data. “One hopes that April will emerge as the beginning of a turnaround in the consumer economy and that spending will continue to accelerate as we move through the year and as the impact of the government’s economic stimulus tax rebate program begins to be felt.”
The Reston, Va.-based company’s data showed $32.8 billion in online retail spending for the first quarter of 2008 (including auction fees and autos but excluding event tickets.