The Jewelry Information Center’s second annual Ultimate
Proposal Contest, the nationwide search for the best proposal story, is open to
jewelry retailers for registration, the company announced Feb. 15.
Retailers who register early—by March 15—will be entered
to win an iPad.
The contest will launch to the public on April 4 and will
run through June 20. Members of the Jewelers of America Retail can register online.
The contest helps retailers marketing efforts by encouraging
customers to share their proposal stories and remind them to return for wedding
band and future jewelry purchases. Participating retailers will receive free
The retailer who refers the Ultimate Proposal Story will win
a trip for two to New York to attend JIC’s Gem Awards in January 2012.