The reinvention of JCK Magazine that began in January is continuing under the current management of Reed Exhibitions. The new and enhanced JCK Magazine will launch in June of this year.
Driving the transformation of JCK Magazine, Reed is making major investments in creative, design and editorial content. Additional staff is being hired. Significantly upgraded on-line capabilities are being added and these investments will be complemented by an enhanced format.
"JCK is the industry’s leading brand and our investment is intended to ensure that the Magazine stands without peer," said Chet Burchett, President of Reed Exhibitions, Americas. "The investment we are making in the Magazine is a natural extension of the time, effort and financial resources we have been pouring into JCK Las Vegas‘ much-anticipated move to Mandalay Bay and the developmental investment we are making in our on-line products and services.
"In all of these initiatives our intention is the same. We are driving for dramatic transformation of the JCK brand as the most important and effective integrated media offering available to jewelers and their industry – be it face-to-face, in print or on-line."
Dave Bonaparte, Group Vice President for JCK Events, said a tentative licensing agreement with Fairchild Publishing, publisher of WWD Magazine, was reconsidered after the abrupt departure of CEO Richard Beckman in January. Bonaparte said the decision to maintain full management control at Reed was crucial in keeping reinvention of the Magazine on pace.
"The industry needs something fresh, exciting and energizing as economic turbulence calms," Bonaparte said. "It is our intention that JCK Magazine remains the voice for the jewelry industry’s future here in the U.S. and around the world. To achieve these goals for customers, and to provide clarity for the industry, we needed to be swift on our course. We are making investments now to take JCK to an even better place."