Pre-owned designer fashion retailer The RealReal is already a major player in secondhand fine jewelry and watches. Together the two categories are the fastest-growing on the site, and their growth is what promoted the retailer to set up jewelry and watch valuation offices in major cities a few years ago.
Now the retailer is diving deeper into jewelry by cocreating a new collection with well-known jewelry designer Jess Hannah, founder of the J. Hannah and Ceremony fine jewelry brands.
According to a spokesperson for the brand, The RealReal x Ceremony capsule features six minimalist-feeling ring designs set with recycled gemstones—diamonds, pearls, and sapphires and other colored stones. Rings are one-of-a-kind in that consumers will buy a certain ring with a certain gemstone or set of gemstones, but metal designs will be widely produced. Prices range from $1,100 to $7,700.
The collection will debut on The RealReal and in The RealReal’s Los Angeles boutique on Feb. 6. The retailer will also be making a “select number” of pieces from Ceremony’s main line, which will be available on the website.
The RealReal also reached out to JCK with a mini jewelry and watch sales report this week. Its findings included the following:
++ Van Cleef & Arpels is the most-wanted jewelry brand on the site; its Alhambra collection earrings and pendant necklace are the most requested pieces.
++ Jewelry designer Anita Ko is rising in the ranks on the site, moving from the 12th to the sixth most-wanted jewelry brand in recent months. Ko’s Safety Pin earrings are the most requested piece in her repertoire.
++ Vintage jewelry is selling 25 percent faster year-over-year on The RealReal. And old European–cut vintage diamond jewelry has dramatically increased in popularity—last year’s sales of old European–cut diamond jewelry were up 54 percent.
Top: The RealReal x Ceremony ring (all photos courtesy of The RealReal)@jckmagazine
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