The RealReal Debuts a Co-Branded Jewelry Capsule Collection

Pre-owned designer fashion retailer The RealReal is already a major player in secondhand fine jewelry and watches. Together the two categories are the fastest-growing on the site, and their growth is what promoted the retailer to set up jewelry and watch valuation offices in major cities a few years ago.

Now the retailer is diving deeper into jewelry by cocreating a new collection with well-known jewelry designer Jess Hannah, founder of the J. Hannah and Ceremony fine jewelry brands.

According to a spokesperson for the brand, The RealReal x Ceremony capsule features six minimalist-feeling ring designs set with recycled gemstones—diamonds, pearls, and sapphires and other colored stones. Rings are one-of-a-kind in that consumers will buy a certain ring with a certain gemstone or set of gemstones, but metal designs will be widely produced. Prices range from $1,100 to $7,700.

TRR x Ceremony diamond rings
The RealReal x Ceremony diamond rings
TRR x Ceremony Anise sapphire ruby
The RealReal x Ceremony Anise rings with sapphire and ruby center stones

The collection will debut on The RealReal and in The RealReal’s Los Angeles boutique on Feb. 6. The retailer will also be making a “select number” of pieces from Ceremony’s main line, which will be available on the website.

The RealReal also reached out to JCK with a mini jewelry and watch sales report this week. Its findings included the following:

++ Van Cleef & Arpels is the most-wanted jewelry brand on the site; its Alhambra collection earrings and pendant necklace are the most requested pieces.

++ Jewelry designer Anita Ko is rising in the ranks on the site, moving from the 12th to the sixth most-wanted jewelry brand in recent months. Ko’s Safety Pin earrings are the most requested piece in her repertoire.

++ Vintage jewelry is selling 25 percent faster year-over-year on The RealReal. And old European–cut vintage diamond jewelry has dramatically increased in popularity—last year’s sales of old European–cut diamond jewelry were up 54 percent.

Top: The RealReal x Ceremony ring (all photos courtesy of The RealReal)

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JCK Magazine Editor