Reader’s Corner: Terry Sisco of ExSellerate!

Terry Sisco, president of ExSellerate! (exsellerate.com)
thinks “Delivering Happiness: A Path to Profits, Passion and Purpose” by Tony
Hsieh is a good read for retailers.

What fresh insights concerning profits, passion and purpose
could a 28-year-old possibly provide the seasoned battle-tested veterans of the
jewelry industry? Plenty if that person is Tony Hsieh (pronounced Shay). After
helping Zappos, the Internet shoe retailer grow from a struggling dotcom to
over $1 billion in annual sales, he sold it to Amazon for $1.2 billion.

His learning and insights do not come from the world of
academia. Rather, his revelations came from observations that he made while
playing poker at the Texas Hold ’Em tables in Las Vegas. Using his math and
logic skills to influence the outcomes, he noticed the similarities between
poker and business, such as: evaluating market opportunities, marketing and
branding, financials, strategy, continual learning, and culture.

He makes some interesting observations about many of the
topics that “tickle the ears” of today’s business owners including the social
media. This book will provide the reader with a renewed energy to deliver
happiness to the customer and, just as importantly, to the reader.

Terry Sisco