Rado continues its support of breast cancer research

Swiss watchmaker Rado has partnered again with the Susan G. Komen Breast Cancer Foundation to help find a cure. The “Time to Fight” campaign will continue to support the cause through September 2007.

Rado will donate 10 percent of the retail sales of the Sintra Jubilé Pink, to the Komen Foundation for each product purchased by a consumer.

Made of scratch-resistant materials, hard metals and diamonds, the Sintra Jubilé Pink mirrors the strength and beauty a woman has on the inside, and out, Rado said in a statement.

Rado has created a 50 piece limited-edition of this special timepiece that will retail at $11,000. This ultimate model will be made with high-tech pink ceramics and include over 200 diamonds. The watch will prominently feature a beautifully designed pink sapphire ribbon in the center of the dial with a backdrop of pave diamonds.

Non-limited pieces will continue to be available in large and small sizes with a mother of pearl dial, and the consumer’s choice of having a bracelet with or without diamonds. The retail price for these models will continue to range from $3,500 to $7,900. 10 percent of the purchase price will be donated to the Komen Foundation for these pieces, as well.

In 1962, Rado launched the first scratchproof watch made from hardmetal, the DiaStar 1, and has been known since then as originator of the scratchproof watch.  In 1985, by way of continuing that tradition, high-tech ceramics were first employed by Rado, in the making of scratchproof watches.  The ceramic material is also used as the heat shield for the NASA Space Shuttle and in hip-replacement joints – because of its sturdy, hygienic surface.

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