The Natural Color Diamond Association has launched a new program that it says will provide its members with qualified customers for natural color diamonds.
Called MarketScope, it is a partnership with The Nielsen Company, which provides marker research and demographic data. The program was unveiled during the recently concluded Centurion Show in Ticson, Ariz.
NCDIA says that being able to target most likely buyers of natural color diamonds and jewelry will allow retail members to boost their effectiveness of marketing and increase sales results. NCDIA supplier/manufacturers should benefit by being able to identify retailers that will most likely be successful selling natural color diamonds.