Italian jeweler Antonini’s latest Porto Cervo collection—named for the popular Italian tourist spot on the coast of Sardinia—offers colorful and versatile styles inspired by “summer
and glamorous Mediterranean holidays,” according to the brand.
Available in two different color stories—one in shades of
purple and blue with iolite, amethyst, and chalcedony, and the other in shades
of pink and brown with rose and smoky quartz, rhodochrosite, white agate, and
diamonds—Porto Cervo pieces feature briolette, buff-top, cabochon, and faceted
stones for decidedly contemporary styling.
Thirty-three SKUs exist in the line, which was launched at this year’s Baselworld. The current best seller
is a long 18k gold chain set with amethysts, iolites, and chalcedony, for
$14,400 retail. Second in popularity is a pair of single-drop earrings for
$5,070; both color stories sell equally well. Chandelier earrings featuring 47
cts. t.w. amethyst, 0.48 ct. diamonds, and iolite and chalcedony, retail for
$12,800 and rank third among items most ordered by stores. Suggested retail
prices collection-wide range from $1,800 to $22,000.
An Antonini spokesperson says that since the launch, more
Europeans—30, to be exact—than Americans (six total) have ordered the latter
pair. “Americans are still afraid of restocking some higher-priced items,” the
rep told JCK this morning in a phone
interview. “I expected more orders at
Couture; I was kind of disappointed.” Additionally, many of those orders are still not confirmed.
The single drops, meanwhile, which are more wearable,
appealed more to American buyers at both shows: All 16 of Antonini’s U.S.
retailers, including Neiman Marcus and Louise Anthony in Pittsburgh,
ordered pairs, while 50 European accounts placed orders for “multiple pairs,”
adds the rep. “The European woman is more inclined to wear fashion-forward
looks—like the large chandeliers—while the American woman is more inclined to
wear more practical, everyday pairs.”
However, one constant for both American and European buyers:
“Every store that came to Basel placed orders for Porto Cervo,” says the rep.
A pair of 18k gold single-drop Porto Cervo earrings feature rose
and smoky quartz, rhodochrosite, white agate, and diamonds; $5,070
Porto Cervo ring in 18k gold with amethyst, iolite, chalcedony,
and diamonds; $11,570
An 18k gold chain set with amethyst, iolite, chalcedony, and
Porto Cervo Chandelier earrings featuring 47 cts. t.w.
amethysts, 0.48 ct. t.w. diamonds, and iolite and chalcedony; $12,800
Porto Cervo Chandelier earrings in 18k gold feature smoky
and rose quartz, white agate, rhodochrosite, and diamonds; $12,800