Platinum’s Strong Presence at JCK Las Vegas

Retailers looking for designs in platinum did not need to search far at JCK Las Vegas 2008. The precious metal had an increased presence at this year’s show, according to Platinum Guild International.

From manufacturers acting upon consumer demand for coordinated three-ring platinum wedding choices, to designers unveiling platinum fashion accessories for every price point, the precious metal had an increased visibility on the show floor.

The gathering point for the platinum industry was PGI-USA’s Platinum Pavilion, with 35 platinum exhibitors, refreshments, networking events, and easy access to platinum resources and experts, as well as a place to lounge and rest after walking the show floor.

Additional Platinum presence was found in the following:

• Platinum Signage Program Kiosk: Launched in February 2008, the program provides free platinum signage to retailers, which replicates PGI-USA’s 3-platinum-ring advertising campaign. Retailers are able to customize their signs with one of 50 manufacturer products shots.

The kiosk, “Generated approximately 150 signage orders, and we anticipate those numbers will continue to grow as the program continues to gain momentum,” said Jenny Luker, senior vice-president of PGI-USA. “We hope that more manufacturers and retailers will take advantage of this opportunity and tap into the millions of consumer impressions these visuals witness each month.”

• Product Showcases: $5,000 and under: For the first time, PGI-USA dedicated its product showcases throughout the pavilion to exclusively showcasing platinum fashion and bridal jewelry retailing for under $5,000. This initiative raises awareness in the industry and to consumer media that platinum is available at a variety of price points. Brands showcased in this year’s display cases included: Infinity Line, Tenthio, Catherine Iskiw, Shrenuj, FJIL Inc, Diana Classic, Martin Flyer, PlatMx, Timeless Designs, Seema Gems, Alishan, and Somos Creations.

• Power Hours: During the first three days of the show, twice daily, PGI-USA brought together exhibitors and retailers to network while enjoying cocktails and hors d’oeuvres.

Power Hour attendees were also able to pick up free point of sale marketing materials and receive tutorials on PGI-USA’s “Take Back the Wedding” campaign, which encourages retailers to capitalize on the “three-ring” purchase: the engagement ring and two wedding bands.

“The Platinum Guild Power Hours made me feel like I was a guest in my own home,” said Platinum Pavilion exhibitor Gena Alulis of CliQ by Superfit. “The inviting atmosphere of the Platinum Pavilion immediately brought a higher echelon of business to our booth.”