PhotoScribe Technologies, a manufacturer of diamond laser inscription equipment, recently opened a sales office in Minnesota to meet the growing inscription needs of the industry, says president/CEO David Benderly.
Minnesota was selected for its central location in the U.S. and its proximity to major jewelry companies. The office, which opened in April, is staffed by two account executives: Brian Brogger and William Kerns, who have been in the marking and tracing field in various industry sectors for over 20 years.
Diamond inscription has been an important “added-value” to diamond retail sales, Benderly says.
“Consumers like the added confidence that comes with the ability to recognize and identify their stone at any given time, which includes ring sizing or cleaning by a jeweler and tracing in case of loss or theft,” he says. “It is no longer a blind item that only a trained diamond person would be able to identify for its quality or its relationship to a printed document.” Inscriptions can also address consumer concerns regarding diamond treatments and synthetic diamonds.
Because of this added-value, Benderly says that there will be increased consumer demand for inscription services.
“In the next five years, we project that every stone from 1/5 of a carat up will be marked with some inscription, such as a lab name and certificate number, a manufacturer’s SKU, a brand logo, or perhaps a bar code,” he says.
Its new Minnesota office can be contacted by calling 1-800-746-8672.
PhotoScribe Technologies was established in 1998. In addition to manufacturing diamond branding equipment for the jewelry industry, its precision marking technology is used in the fields of aerospace, biotech, medical, optical, ophthalmology, fiber optics, electronics, semi conductors, and MEMS (micro electrical mechanical systems).Follow JCK on Instagram: @jckmagazine
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