Avenue retailer Michael C. Fina has partnered with A. JAFFE, Platinum Guild
International USA, and Tappinn to create the first jewelry store window
displays with embedded QR codes.
Sept. 16 through Oct. 11, each of the retailer’s five 45th Street window
displays will feature a selection of new platinum bridal rings from A. JAFFE
along with special messages. Each window will also feature a customized QR
code, which, when scanned with a smart phone, directs shoppers to a Michael C.
Fina Web site that provides additional product details along with metal education.