The Platinum Guild International-USA will once again assist top celebrities and stylists as they prepare designer looks for the 60th Annual Primetime Emmy Awards, which airs Sept. 21.

The PGI Red Carpet Jewelry Preview allows celebrities and their stylists to select exclusive platinum jewelry from a wide variety of American jewelry designers and international world-class jewelry brands. It will be held Sept. 18-20 at an undisclosed location.

This year’s preview will showcase more than $40 million worth of women’s and men’s platinum jewelry and watches from more than 30 jewelers, including Neil Lane, Erica Courtney, Piaget, Ganjam, Franck Muller, and Siegelson.

One celebrity also will have the opportunity to borrow the never-before-seen “platinum clutch,” collaboration between Cate Adair, an Emmy-nominated and award-winning costume designer and Kwiat. The clutch, valued at over $500,000, has genuine pure platinum design elements set with 60 cts. of Kwiat diamonds, in honor of the 60th anniversary of the awards program. Adair, who is nominated for the “Outstanding Costumes for a Series” Emmy, for her work on Desperate Housewives, launched the Cate Adair Collection of handbags in 2006.

PGI-USA’s preview also will be a vehicle for a new product from luxury Swiss skincare and beauty house, La Prairie, which will debut its Cellular Cream Platinum Rare facial cream (retail $1,000 for 1.7 ounce jar. Guests will be the first to experience the “platinum rare facial” and will also have the opportunity to receive massages and luxury make-up applications. Each attendee will receive an exclusive La Prairie gift bag containing a travel size of Cellular Cream Platinum Rare and a five-product eye color collection, including brush set, from the brand’s luxury cosmetics.   

Guests will also be given a platinum gift bag with items from companies including Aldo, Auric Blends, Crest, Dr. Tattoff, Frederick’s of Hollywood, Marquis Platinum Vitality Drink, Sunlounge Studios, Thank Dog! Boot Camp, Tide, Tucker, and Xtended Beauty. 

In addition, celebrities who attend the red carpet platinum jewelry preview will have the opportunity to sign limited-edition “Platinum” iPods that will be donated to Clothes Off Our Back’s auctions to support children’s charities.

This year’s auction goes live Sept. 22 at www.clothesoffourback.org.

JCK