Patek Philippe Adds First New Point of Sale in a Decade

The Swiss watchmaker has opened a shop-in-shop inside Windsor Jewelers in Charlotte, N.C.

Swiss watchmaker Patek Philippe is choosy about who sells its luxury timepieces—it’s been a decade since the company added a new point of sale.

But robust sales in the Charlotte, N.C., area have prompted the Geneva-based brand to open a shop-in-shop inside Windsor Jewelers, a 28-year-old family-owned store.

A classic pocket watch from Patek Philippe

The newly built (and branded) shop-in-shop showcases an expanded assortment of timepieces that includes new and iconic styles.

“Patek Philippe is the crown jewel of our company, and we look forward to an amazing partnership for many more years to come,” says Rob Simon, owner of Windsor Jewelers. “Having Patek Philippe…puts us in an exclusive world class of jewelers and elevates our company and staff to a level that can’t be matched in either North or South Carolina.”

Larry Pettinelli, president of Patek Philippe U.S. said in a statement that “it’s really important to the company that we have a strong local partnership with a retailer native to North Carolina who understands the clientele and has strong ties to the community.”

Pettinelli added that there’s a natural kinship between the two companies, as they’re both family owned. Patek Philippe’s CEO, Thierry Stern, is the fourth-generation Stern to own and manage the 175-year-old company. 

JCK Magazine Editor