Online Jeweler Gemvara Raises $15 Million

Online custom jewelry retailer Gemvara just raised $15
million in funding, the Lexington, Mass.–based site announced March 24.

Balderton Capital led the funding, with participation from
existing investors Highland Capital Partners and Canaan Partners.

Balderton’s Mark Evans will join Gemvara’s board of
directors. Gemvara plans to use the capital to further enhance its jewelry
shopping experience, expand the breadth of merchandise featured on its
platform, and continue providing highly personalized customer service.

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