Omega Has Redesigned Its Famous Seamaster Diver 300M



If you have a customer who’s been looking to invest in a new dive watch but has somehow managed to put off doing so all summer, Omega has released a 25th anniversary version of its iconic Seamaster Diver 300M that could sway them—just in time for a Labor Day getaway filled with open-water adventures.

Unveiled at Baselworld 2018 (awkward…), the new divers are intended to entice collectors, avid and expert scuba divers, and James Bond fans alike. Fittingly, the launch is backed by a splashy new ad campaign starring a partially submerged Daniel Craig as 007 himself.

Omega ad starring Daniel Craig
The new Omega ad campaign starring Daniel Craig. Agent 007 has worn Omega Seamasters in every James Bond film since 1995. Craig first wore the watch on-screen in Casino Royale (2006).

With 14 new models, including six in stainless steel and eight in a mix of stainless steel and gold, the original model, which first came out in 1993, has undergone a complete face-lift.

Omega Seamaster Diver 300M in stainless steel
Omega Seamaster Diver 300M with black dial, ceramic bezel, and stainless steel bracelet strap

Now sized at a larger 42 mm, each new Diver 300M features a number of retooled exterior design elements, including the diving bezel, which is now made in ceramic, with the diving scale in Ceragold™ or white enamel. The dials are also made from polished ceramic, and the date window has been moved to six o’clock. Even the skeleton hands have been subtly reshaped.

Omega Seasmaster Diver 300 in stainless steel and gold
Omega Seamaster Diver 300M with blue dial, gold-rimmed ceramic bezel, and stainless steel and gold bracelet strap

Other important, defining characteristics of the original design have also been tweaked, from the dial’s wave pattern (now laser-engraved) to the helium escape valve (now featuring a new, conical shape).

Omega Seamaster Diver 300M with rubber strap
Omega Seamaster Diver 300M in stainless steel with blue dial, ceramic bezel, and blue rubber strap

The Seamaster Diver 300M collection ranges in price from $4,750 to $9,700.

Later this year, a deluxe version of new the Diver 300M will be offered to the discerning collector. Clad in tantalum and titanium, this tribute watch is limited to 2,500 pieces and will retail for $13,000.

Omega Seamaster 300 Titanium Tantalum
Limited-edition Omega Seamaster Diver 300M Titanium Tantalum

Top: Daniel Craig sports this new Omega Seamaster Diver 300M watch in the new ad campaign.

Follow me on Instagram – @aelliott718

 

 

 

All That Glitters writer