Arizona Cardinal quarterback and 2004 Heisman Trophy winner Matt Leinart has signed an exclusive, multiyear sponsorship deal with IceLink Watch, a Los Angeles-based luxury lifestyle timepiece and jewelry manufacturer. As part of the agreement, the watch company will use Leinart in its first-ever national advertising campaign slated to start in November.

The four-year, seven-figure agreement between Leinart and IceLink Watch extends through the 2010 NFL season. IceLink Watch will use Leinart in their print advertising campaigns, and for public appearances, of which Leinart has agreed to make at least four per year. In turn, IceLink Watch has agreed to provide support for the Matt Leinart Foundation, a learning center for underprivileged and disabled children.  

The contract officially begins in January 2007. However, Leinart agreed to let the company use his likeness in the upcoming campaign through 2006 based on the already established friendship Leinart and the company have.

“Matt Leinart is the new face of the NFL and the new face of IceLink Watch,” said IceLink Watch owner Andy Sogoyan, who has developed relationships with some of the biggest names in sports, Hollywood and the recording industry. “We are extremely delighted that he has joined our efforts to solidify and expand upon our customer base and to become a highly recognized name among those seeking luxury timepieces and jewelry products.”

Leinart, a former star quarterback for the University of Southern California, will be the featured model in the national advertising campaign which start in November and extends through the holiday season. Full-page advertisements are slated to run in Town & Country and Robb Report and regional publications—magazines and newspapers—scattered throughout the country.

JCK