Totally Worth It, LLC, New York City, has become the official distributor of Swiss watch brand Armin Strom in the United States and Canada since the beginning of 2009.
Watch industry veteran Alexis Sarkissian, Geneva native, is the chief executive officer of Totally Worth It. Most recently he was with Roger Dubuis as its North America distributor, after a 15-year career with Piaget.
Armin Strom timepieces, with its hand-skeletonized and engraved movements. are produced in limited editions.
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