Two top Swiss watch brands have signed two world-famous faces to represent them to the global public.

World-famous supermodel Claudia Schiffer has been chosen by Swiss luxury watch brand Ebel to be the face of its new global ad campaign, launching this fall. The ads feature evocative black-and-white photography of the German beauty wearing Ebel’s women’s watches. The portraits were shot by world-renowned fashion photographer Patrick Demarchelier.

Roger Federer, No. 1 in men’s tennis worldwide, will be the new ambassador for Maurice Lacroix Swiss Watches for the next five years. The Swiss tennis player will be incorporated into the brand’s advertising, point-of-sale presentations, and events, including personal appearances. Special Roger Federer watch models also are planned.

JCK