New book explains consumers’ love for shopping

New book by Pam Danziger, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, answers the big question in retail: How do we sell more?

Pamela N. Danziger new book, Shopping—Why We Love It and How Retailers Can Create the Ultimate Customer Experience, reveals the next major shopping trend: The shoppers experience.

Danziger, founder of Stevens, Pa.-based research firm Unity Marketing, is a noted author, entrepreneur and consumer insights expert. She says that success in retail today is less about what you sell and more about how you sell it.

“Shoppers demand more than just low-priced merchandise when they shop,” Danziger says. “In the past retailers’ success has largely been a function of offering the right products at the right price in the right location. But those factors are less important today as shopping becomes one of our favorite forms of recreation.”

The book contains qualitative and quantitative research from more than 1,000 consumers and profiles dozens of what she calls, “exceptional” retailers. The book presents key strategies for retailers to use in their stores to turn shopping from a chore for the customer to a pleasurable and memorable experience.

Danziger reveals the seven qualities that these exceptional shopping destinations share that make them such a special shopping experience. Danziger calls these stores “Shops that Pop!”

The book, she says, is written for large and small retailers. It is available for $27 through Kaplan Publishing.