Nearly 10% of Discretionary Dollars Spent Online

Almost 10 percent of discretionary spending is now done
online, according to comScore’s U.S. retail e-commerce sales estimates.

“It’s clear that consumers are continuing to shift to the
online channel, with almost $1 in every $10 of discretionary spending now
occurring online,” comScore chairman Gian Fulgoni said in a statement.

Online retail spending reached $37.5 billion for the second
quarter of 2011, the company found, with second quarter spending 14 percent
above last year’s second quarter retail e-commerce sales. The 14 percent growth
was primarily a function of an increase in the number of buyers (up 16
percent), with 70 percent of all Internet users making at least one online
purchase in the quarter.

The top 25 online retailers accounted for 66.4 percent of
dollars spent online, down from 67.7 percent a year ago, as small and mid-sized
retailers continue to regain lost market share.