MVI offers self-service online tool for product and marketing research

MVI Marketing Ltd. has launched JCOC AutoPilot, a way for jewelry trade professionals to test products and marketing materials through MVI’s Jewelry Consumer Opinion Council. JCOC is an e-panel that tracks fine jewelry and watch trends through more than 100,000 North American and Canadian consumers.

According to Paso Robles, Calif.-based MVI, JCOC AutoPilot is easy to implement because of user-friendly templates and pre-defined questions, and cost effective with prices starting at $249 for a single question. Demographic add-on questions, additional analysis filters, and single cross tabulations are priced at $99 each.

JCOC is extending a three-day free trial offer for registered users on This offer will provide for one free study within three days following the user’s initial registration on the JCOC AutoPilot landing pad, excluding add-ons and analysis filters.

“The cost of doing business has skyrocketed to such a level that to have the ability to pre-test what styles the consumers would buy and marketing they’d respond to can be a huge savings of time and money,” says Elizabeth Chatelain, president of MVI Marketing, “With JCOC AutoPilot, you can test the pulse of the jewelry consumer from your own desktop.”

For more information visit, or contact Elizabeth Chatelain at 805-239-2994 x104; fax 805-239-2947; email

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