Seminal wearable manufacturer Misfit, which was acquired by Fossil Group in 2015, will launch a fully featured unisex smartwatch this month to rival the Apple Watch and FitBit’s Ionic smartwatch.
Set to launch sometime this month, selling for $199.99, the waterproof watch runs on the Android system and features a simple, round, touchscreen face—a subtle and stylish silhouette.
Inside, the watch boasts an optical heart-rate monitor, fitness tracking, seamless connection to GPS services (Misfit’s ditched its house GPS system and sleep tracking on this one, reportedly to add to its battery life), and the ability to control music from the watch, using Bluetooth-connected speakers.
The watch has just one button on the side of the bezel, which turns on its 1.39 inch full round AMOLED display—and from there you’re tapping the watch face for options.
The Misfit Vapor, debuting this month (courtesy of Misfit/Fossil Group)
So far, there are two colors: jet black and rose gold. The watch will work with any phone running Android 4.3 or iOS 9 or higher.
I’m guessing it will be competitive in the market because of its comparatively low price; the Apple Watch starts at $329 and Fitbit’s new Ionic is $299.95. Add to that Misfit’s longstanding reputation as a producer of quality, solidly made (if not dazzling) wearables, and Vapor’s prospects look pretty rosy.
(Top: Misfit Vapor smartwatches, courtesy of Misfit/Fossil Group)