Maurice Lacroix Moves to Hackensack

After more than 12 years in Encino, Calif., the U.S. subsidiary of luxury Swiss watchmaker Maurice Lacroix has relocated to Hackensack, N.J.
It has also incorporated itself as Desco Luxury (Americas) Inc., with Maurice Lacroix as its primary luxury watch brand. The name change, reflecting the name of the brand’s parent firm, Desco von Schulthess AG, is intended for “greater worldwide uniformity and in anticipation of future luxury watch brands,” says a company statement.
There were several reasons for the relocation, the company said. They included new management (including watch industry veteran

Randi Shinske who joined in 2007 as president and chief executive officer

), the opportunity for improved communication between the East Coast and the Swiss headquarters, and “closer proximity to pulse of the jewelry and watch industry and major media outlets in New York City.”
The new location’s information is: Desco Luxury (Americas) Inc./Maurice Lacroix, 401 Hackensack Ave., 8th Floor, Hackensack, NJ 07601. (201) 996-1800. Fax: (201) 996-1832. Customer service e-mail: cs@mauricelacroix.com.