Maurice Lacroix Adds Regional Sales Director

Swiss watch manufacturer Maurice Lacroix has named Charles “Charlie” Schochet as regional sales director of the North East territory covering Maine through Virginia. Schochet will report directly to Randi Shinske, president/chief executive officer of Maurice Lacroix USA. 

Schochet joins Maurice Lacroix with an extended professional background from the jewelry, accessory, cosmetic, and fragrance industries. Most recently, he worked as the national sales manager at jewelry manufacturer Frederick Goldman, where he led Goldman’s sales efforts and staff. Prior to that, Schochet spent ten years as the National Accounts Manager in the jewelry division of Swarovski North America. 

“Charlie is a skilled sales manager with a track record of success across various product lines,” Shinske said. “He has a proven reputation of being a strong sales executive with managing responsibilities that have consistently delivered incremental growth and success.”