Marketing Jewelry

The skills required to be a jewelry marketing manager continue to change.  The business-analytics skills needed are becoming more significant. Today’s jewelry marketing managers need to exhibit the ability to communicate well with multiple levels across multiple functions. This is making the requirements far more complex than in the past.


The discipline of marketing today challenges managers to connect buyers and sellers more strategically than ever before. High value jewelry buyers are increasingly niche marketed. Building business the smart way now includes a personal approach through digital marketing. Vendor relationships have become partnerships that are now well-planned to maximize return for all parties.


Today’s marketing managers must correctly comprehend shopper insights and use that knowledge to guide and develop the company’s value propositions and enhanced approaches to added value offerings. Training is required to become the best possible jewelry marketing manager.  Likewise, jewelry companies look to marketing managers for the definition and scope of training required for customer facing personnel. Working harder is being replaced with working smarter and more effectively.


Jewelry marketers are fashion accessory solution providers who conceptualize and integrate the most promising new product/ service offerings, marketing initiatives and business strategies for the company and its customers. Marketing jewelry is 2011 will continue to evolve as being customer-oriented. Marketing managers will be called upon to more effectively manage processes that create and deliver superior perceived value to fashion accessory solution seekers.